The good news
December 2013 has been the first month ever where Kanbana users has payed just beyond 1000DKK (around 180$) in one month. 90% coming from one time payments from iPad in-app purchases and 10% coming from online monthly subscriptions.
There are only ~20 customers behind these payments and this is actually the good news because it proofs that some of the users want to pay a relatively high price from which I conclude that they really like the product.
The feedback from users are also starting to take shape, especially because they praise exactly the qualities I have focused on.
“Beautiful app! ★★★★★
A pleasure to use–I’ve had fun coming up with more and more uses for it. Simple, yet sophisticated and refined”
“I like the simple aesthetic and concept of seeing a bigger picture of what I have to do and how far along I am in to a task.”
“…a simple, intuitive and wonderful kanban board app”
“…such ease of use, especially of creating tasks and moving them between columns as priorities change or tasks are completed.”
“As a visual, creative person I have downloaded numerous task apps before but have not found them to work for me, whereas this one does. I love the colours and the clarity (both in sizing/layout and against a dark background), and the ease of moving tasks around… this app will really make a positive difference to my life”
“I’ve been using Kanbana for months, almost exclusively via the iPad app, and I love it. It’s nearly perfect – not too much, not too little, very quick and easy to use, and very pleasing to the eye.”
“…it has helped organize my to do list beyond any tool I have used”
“… my work week it’s more effective since I met you”
All together I have a pretty good feeling that Kanbana in Lean Startup terms has reached problem-solution fit. People using Kanbana want to have a better overview of their daily activities and Kanbana is able to solve this problem.
2014 here we come
Primarily 2014 will be dedicated to implement Kanbana for iPhone. Where the iPad and online version is about gaining clarity the iPhone version should be about easily emptying your head when you’re on the go or at the coffee machine and something important pops to your mind.
Even though Kanbana is a spare time startup I have a goal to turn it into a sustainable product. But before worrying about growth and revenue there is a even bigger challenge that needs to be solved.
I’m only converting around 2 percent of users who create an account to paying customers which I consider way to few and the share of recurring payments should be much higher. In other words there is hard work to be done business wise before Kanbana reaches product-market fit, and for most startups this is the crucial step that decide its future survival.
My hypothesis is that users who owns an iPhone don’t want to pay for Kanbana due to the the lack of a iPhone version. So hopefully a iPhone version will improve the conversion rate by itself.
2014 will be interesting
Happy new year